Posts tagged ‘Jay Z’

January 3, 2012

The Bullitts

The Bullitts essentially is Londoner Jemyes Samuels, who is a quirky and individual talent. He is not just a musician, writer and producer, but a filmmaker too who comes up with the concepts for his videos. They Die By Dawn and Other Short Stories is not just an album, but a whole story played out like a film. Lucy Lui, who narrates the album, plays the character Amelia Sparks, a femme fatale who is a murder on death row. Idris Elba plays another character, with other features on the album including Jay Electronica, Tori Amos, and Mos Def. Jeymes describes his music unsurprisingly as ‘action adventure,’ which sounds like an exciting film genre. This is Jeymes Samuels though, not one to stick to the rules, he is an innovator and explorer.

Tell us firstly about the history The Bullitts?
The Bullitts is the moniker that I make music under. I was always called The Bullitts because I love the Steve McQueen film, ‘Bullitt.’ I used to refer to my songs as bullets, because they were like gunshots. The Bullitts is myself, although it seems schizophrenic of me to have a ‘s’ on the end of my musical moniker, but I suppose in this insistence one man is a plural. It allows me to have Tori Amos to sing the song, or if I want to fall back and have Lucy Lui talk over that piece of music, and no one questions it when it’s The Bullitts. If it were Jeymes Samuel, I would have to sing every track. I perform 90% of The Bullitts album, but its not all songs that I have to appear on.

You seem like an interesting character that comes up with imaginative concepts. Tell me about yourself and your thought process.
In film I was always doing music and film. Someone said to me the other day, “what’s the one thing you do best?” I said who made up that stupid phrase, why do you have one thing best? Great minds think alike, the greater minds do something about it. For me I’ve always done music and I’ve always done film, and I’ve done both simultaneously. As a musician I don’t hear music I see it. I would have a dope idea for a song, then the next day I will go out and shoot the visual for the idea that I have.

Do you think your songs would have as much of an impact if they did not have well known artists and actors involved?
Yes, it could be egotistical, but Landspeeder doesn’t have any feature on it, but Zane Lowe chose it as hottest record in the world, and proclaimed it as his seminal track for The Bullitts album. Landspeeder again won the review show. With the pen and paper I’m nice, I don’t write about some mundane, ‘braid my hair,’ I’ll write like, (sings) ‘there’s an angel of forgiveness, whose taking out the witness, I remember, she’s a melancholy stranger with a bullet in the chamber, I remember, in a land of fallen kings play the violent game to win, I remember.’ I write from a unique standpoint, so it’s not that I use actors or actresses because they’re famous, I work with the people that are the right people for the project.

You selectively chose Idris Elba and Lucy Lui to work with and voice specific characters. What was it that led you to choose them?
When we see actors, we just look at them and watch them, and we don’t listen to them until their doing some animation. Lucy has an amazing talking voice, it literally melts you and because of that reason I always wanted to hear her on a track with Jay Electronica. That’s why I choose the artists and actors and actresses that I choose, it’s because what they bring to the sonics of their role. Idris Elba is Luther and Russell Stringer Bell in the Wire, he is a phenomenal talent, his voice is nuts so it works in a musical forum. Idris can actually sing and rhyme and produce. No one’s put Jay Electronica on a track with Lucy Lui, no ones put Charlotte Gainsbourg on a track with Jay Z. It’s about having strength of convictions when you write something, and then pursuing it. I want to put Jay Z and Jack Nicholson on a track.

What role would you like to secure for Ronnie Corbet, who you described as the ‘illest storyteller?’
Ronnie Corbet is a dope storyteller. I imagine him reading classic hip hop verses. Imagine Ronnie Corbet saying to the audience, ‘Good evening my name’s Ronnie Corbet. Have you ever had the feeling that you’ve been falling for weeks in a well. I was on the verge of dying, like ET in the bald spot of the forest right next to the Speak & Spell. Trying to phone home but the signal wouldn’t reach the cell. 
Trying to hold on a little longer, teeth and nail, without a hand to wipe the tears away from my cheek when they fell.’ That would be the illest tish to have Ronnie Corbet on a Youtube clip rapping a Jay Z line. That’s why I want to work with Ronnie Corbet, to have someone whose storytelling is good.

Given the albums ingenious individuality, how would you yourself describe it in a few words?
I would describe the album as a one way portal into the world of action adventure and no one gets out of here alive. It’s bad, this album is dope, The Bullitts album is dope. The first track, ‘They Die By Dawn,’ is monstrous of the highest degree.

Your name The Bullitts was taken from the film, has the film Bullitt inspired the album in any way?
In same ways it must have done because I love that film so much. It must have done, (you ask really good questions). There is a film that inspired The Bullitts album, and that film is ‘They Live By Night,’ it’s a film noir with Farley Granger. They Die By Dawn and Other Short Stories is a film noir, it’s like a sonic film noir. Its all audio opposed to visual. ‘They Die By Dawn’ is a play on words from my favourite film noir ‘They Live By Night.’ Other short stories comes from my love of Roald Dahl. He always made these books and other short stories kiss kiss.

Many people already are viewing you as an innovative visionary – very unique and ahead of your time. Growing up, who did you consider to be the visionaries that stood out for you?
I’d say Ennio Morricone who was a soundtrack composer, he composed the score for Sergio Leones westerns. He would use voices as percussion. He couldn’t afford a massive orchestra in those days, so he would use voices. He was the original beatboxer. Jay Electronica, the way he puts lyrics together is amazing. That guy is a genius, what he’s saying is so on point. His train of thought is so fast. Jay Z, Kate Bush, Tori Amos. The sound of someone’s laugh can inspire me; I always hear melodies’ in laughter. That kind of stuff inspires me more than one person.

Has the excitement and interest with which your music has been received surprised you at all?
It’s warmed me; it makes me feel really warm that it’s being embraced. Especially with people like Zane Lowe who’s given us three hottest records in the world so far. It excites me when people get excited over The Bullitts. There are things missing in pop culture, I don’t know what’s happened. Saddam Hussein was executed on Youtube, Gaddafi was executed on Youtub. We have all of this going on, but artists are so mundane in their approach to making music. Yet all of this new technological advances are going on from facebook to twitter to iTunes, just the way we use digital media. Everything is changing except artists. There giving us the same old do doo, with the same topics you gave us in the 90’s. No one does anything to change it.

You’re a writer, producer, film maker and musician. Which of these best describes your main calling?
I’ve always made songs, since I could pick up a pen, and I became a producer because I would actively make that song. I blend genres, and influences to come out of one genre. It’s possibly an easy thing to do, but it’s a hard thing to do if your not making the music yourself. I make action adventure. There’s 6 and a half billion people on the planet but only 6 genres of music. Your telling me all you feel every single day is r&b Chris Brown, your telling me all you feel is dance or rock, everything has to fit in those genres? I make action adventure. My main calling is to be Jeymes and to be truthful to what I do.

Supercool is out December 2011. They Die By Dawn and Other Short Stories is put in spring 2012. Follow on twitter @TheBullitts

* published in Flavour Magazine

December 16, 2011

Jay Z Compares Having Kids To Running Roc Nation

Jay Z spoke to MTV News in New York about becoming a father soon.

“I think running a label is a bit like having kids,” he told MTV.

He is known to let his artists take the lead, and has an off hands approach when it comes to them.

“When you know someone needs more help, you help them,” he explained. “When you see that someone can make it on their own … you see Kanye or J. Cole, you see that sort of talent — you let that talent be. You let that talent find its way.”

“Of course you’re not gonna let any harm befall it,” he added. “You pretty much let people find their way.”

“I’m just really here to provide opportunity. I’m not here to do anything else.”

November 29, 2011

J Cole: Life and Beats

Where creativity is realised and dreams come true, welcome to Cole World…Before we hit you with the interview, let us give you a bit of a history lesson on Roc Nation-signed rapper J Cole. Born Jermaine Lamarr Cole in Germany to a white mother and black father (who left when he was young), J Cole was raised in North Carolina by his mother. He was already rapping by the age of 12, and at 15 he had notebooks full of rhymes. Not having anything to rhyme over, his mother brought him a beat machine, which has turned him into the great lyricist and producer he is today. Cole moved to New York to get a degree, in which he graduated with honours, but also to place himself in the hub of the American music industry. Dropping his first mixtape The Come Up, which got him noticed by Jay-Z, who then signed him as his first artist to label Roc Nation. Known for his emotional and passionate lyrics and delivery, J Cole is a clear contender for the role of saviour of the hip-hop nation. Two mixtapes later The Warm Up and Friday Night Lights, and he now presents us with his long anticipated album Cole World: The Sideline Story.

Shireen interviews J Cole ahead of his UK tour and also discovers the hot music star’s great taste when it comes to clothes, food and women…

From listening to all your mixtapes and now the album we feel like you’ve let us into your life. Does speaking about personal issues come easily?
Sometimes and sometimes not; but I can’t do that all the time. Although that is my favourite type of stuff, I feel free, and people can understand me and feel attached to me.

Is there anything you can tell us that no one else knows?
Every time I sleep I have a dream, absolutely every time. I might have four dreams a night, but I will remember all of them.

You speak about both your parents in your music, especially your mum. How often do you see them and what is your relationship like?
Me and my mum are super tight. I don’t get to see my family that often and she lives in Carolina. I’m always moving around and travelling, but I get to see them at holidays and big events. Me and my pops are getting tighter now that I’m grown; I didn’t really grow up with him around. If I’m in the area where he lives, that’s Texas, I’ll see him.

How has your North Carolina upbringing influenced your music and in what ways?
Where I’m from is like a military camp, and people come from everywhere. It’s in the South but it’s also on the East Coast as well so you get all different types of music. I was largely influenced by West Coast music, like Dre, Ice Cube, Dogg Pound and all these West Coast artists. All the kids used to listen to Kris Kross, and then you had all the East Coast rappers like Jay B, Alchemist and Scarface. So it was like all this mixture of music. When I started rapping I would mash all that up and it would come out all these different styles.

Creatively, which part of your career has been the most fruitful – the many years of being unsigned or those since you’ve been with Roc Nation?
It depends. Both were super fruitful creatively for different reasons. The earlier part of signing with Roc Nation was way more fruitful than the past year. I just wanted to do songs where I was more giving, so the first year I had there was the most creative, but it was tough. This past year I was trying to make singles and get the chain rolling. I’m so glad everything got out there, and now I’m back to square one.

Is it harder to talk about the hardship and turmoil you faced as a younger artist now that you are successful and making money?
No, I don’t think so; it’s not hard to talk about that, it’s definitely hard to not talk about the current situation. I’ll always be honest. I wouldn’t be honest if I was rapping about what a lot of other rappers talk about, like guns or whatever.

In ‘Rise and Shine’ you say, ‘Game full of liars / turns out I’m the truth.’ Are you talking about anyone in particular here?
No, I guess not [laughs]. I’m not talking about anyone in particular; everyone knows when they’re listening to songs who’s exaggerating or not.

Your new album has an interesting title. What does Cole World: The Sideline Story mean to you, and can you break it down for us?
All my fans know I use that slogan (Cole World) in my mixtapes, and I wanted to bring that to the album. So Cole World is something I can relate to and something my fans can identify with. Sideline Story is where I’m at now and where my career is. It’s like I need to change, but I’m always fighting to not become something I’m not. All my fans are waiting for something, and this is before the next step in the game.

Many people are unaware that aside from writing your own lyrics you also make most of your own beats. Do you feel more inspired when rhyming over your own beats?
Yes, I wouldn’t say more inspired but I’m more connected. I feel more connected to the beat, being part of the whole process front to back. I’m connected because I see it all the way through. I pretty much produced the entire album. I want to get out of that now, I’m looking for beats now to expand and grow. I just want to rap over other people’s beats to practise.

Are you surprised that you have blown up so significantly in the UK and the rest of the world and not just in your homeland?
I’m definitely surprised. I remember the first time I came to the UK, I did Wireless and the amount of people that were there and the amount of people that knew all the words, it was such a shock to me. Wherever I go all across the world, people know who I am and all the raps. I walk around London and it can be a problem. I can go to Scotland or Manchester or Birmingham and everyone knows you, it’s crazy.

You will be supporting Tinie Tempah on tour. What are your impressions of the UK urban music scene and which artists really stand out for you?
I’m really impressed; I think it’s really dope. I think it’s a great sound, but I don’t really know the history of the music. For a long time a lot of UK artists were trying to sound like American artists, but it’s clear now they have their own sound, a very distinct sound. It’s great and it’s very progressive. I don’t know enough about the music at the moment to say who I like, but it’s definitely something that I want to learn more about. I know a lot of the songs, but I don’t know the guys who are on the songs. P Money is killing it, murdering it right now. When I heard him, he was just rapping for so long and just murdering it, I got a lot of love for him.

J. COLE’S HOT LIST
Get to know a few things from our hot guest…
Hottest crepes:
Jordon 11 red patent leather
Hottest women:
Rihanna and Beyoncé
Hottest clothing labels:
Ralph Lauren, Dolce & Gabbana
Hottest record:
J Cole new album
Hottest artist:
Lil Wayne – he sold like nearly one million in a week.
Hottest place in London:
I don’t know none of the names of the clubs I been to… so Nandos! [Laughs] We need to get Nando’s in America.

*published in Flavour Magazine