Jay Z’s brand Rocawear will partner with his favourite baseball team who are 27-times World Series Champions, the New York Yankees.
A press release stated that Rocawear will have branded signage in the Yankee stadium, in addition to integrated promotion through the 2012 season.
“Jay-Z has been a long-time fan of the Yankees, regularly attends games and has even included his favorite team in song lyrics, so this was a natural partnership,” said Jameel Spencer, EVP Marketing, men’s division, Iconix Brand Group, Inc. “Rocawear, along with Jay-Z are very excited to be working with the Yankees for the 2012 season. We feel another championship in ‘12!”
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