As UKF celebrate 5 years in the game, we look back at their rise to success and talk to the artists involved…
UKF are set to have a huge birthday bash tonight (Friday Oct 10), celebrating five years since the birth of the brand, and what an amazing five years it has been! The Wrap Up talk to some of the artists performing on the night to see what UKF means to them and the EDM scene in general.
TC and Brookes Brothers discuss their thoughts on electronic music culture, with TC telling me: “It’s really different in every country in the world. In the UK, the crowd seems really educated, even the underground stuff. It’s like for some reason people in the UK really know the tracks. A lot of other places have that too, but the UK seems to just have that on lock, especially in D&B.”
The Brookes Brothers comment on its changes. “It’s changed beyond recognition from when we were growing up but its as strong as it ever has been. There’s so much going on it’s ridiculous!”
With the charts set on fire with artists such as Chase & Status, Wilkinson, Duke Dumont, Disclosure and more, Brookes Brothers praise these artists: “Disclosure sparked a lot of the interest in ‘deep house’ in the UK when they first started getting attention two or so years ago – they pretty much spawned a whole new scene”.
TC explains the growth of EDM: “There’s so much content. There’s also loads of access to software now that there’s so much exciting talent coming through. It’s a really exciting and creative time. Sometimes in the past I feel the scene has got a little bit stagnant, but right now there’s a freedom to be creative… it’s wicked.”
Brookes Brothers agree with TC, also discussing what they think the main factors are behind the growth. “The digital generation who grew up with the sounds of computer bleeps and video games are more open to electronic music than previous generations. The bigger radio stations and labels have been pushing it harder and harder over the last five years or so which has had that snowball effect and the perception of it in the mainstream has changed massively.”
This growth helps the genres of EDM such D&B, Dubstep and House, but 10 years ago you wouldn’t have seen it so often in the charts. But with pop tracks taking influence from the genres, it’s presence in mainstream music has been solidified.
Brookes Brothers agree. “Things come and go but House music has had its place in the charts and clubs for years in one form or the other – its the most accessible form of dance music and such a great template for pop records as well. Its good to see it back in the charts. People have a naturally huge appetite for that four to the floor beat at 120bpm.”
It’s evident through this discussion with TC and the Brookes Brothers that there has been an uplifting change in the electronic music world over the past five years and how much it has expanded. Not a day goes by on Facebook anymore when I don’t see a video of a people shuffling, which I would never have seen a few years ago.
UKF have definitely played a major part in this and TC says its to do with “Luke who runs the channel – he’s really into his music and I respect that.”
They have hit a such a wide fanbase through what they do, catering to many people through their events, channel, downloads and more, with Brookes Brothers saying “It definitely helped the music reach a new audience and grow globally, also it brought in a new younger audience who can’t get into clubs just yet.”
A big congratulations to the team and as UKF stated themselves, “Bring on the next five years!”
Published on MTV The Wrap Up on Friday 10th October – http://www.mtv.co.uk/the-wrap-up/blog/ukf-celebrate-their-fifth-anniversary#spdPwGVCY4dq1Hiy.99