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Jay Z has been named as the new face and spokesman for Duracell Powermat, never one to turn down a business opportunity

“I believe in the future of wireless energy and I believe that Duracell Powermat is the company to bring on the revolution,” said Hov via press release on Business Wire. “I’m partnering with Duracell Powermat because they’re providing the solutions for the future.”

“The Duracell Powermat joint venture merges Procter &Gamble’s core expertise in consumer understanding, brand-building and go-to-market capability with Powermat’s technological innovation and ability to create a best-in-class wireless charging experience,” said Stassi Anastassov, President Duracell, P&G. “When we thought about bringing together representatives from best-in-class categories, Jay-Z was the natural choice to be the new face and voice of Duracell Powermat.”

“Jay-Z is power personified. He inspires millions of people all over the world on a daily basis with his music and his story,” said Ran Poliakine, CEO of Powermat Technologies. “There is no better face or voice that can move people to adopt a new paradigm in power delivery.”

‘We are proud to work with such an inspiring icon, whose music and success speaks to an entire generation all over the world. Our common vision and voice will pave the way for the upcoming wireless power revolution,” said Ron Rabinowitz, CEO of Duracell Powermat, LLC.